Monday, July 15, 2013

The challenge has started and niche has been found

I've been taking my first steps to finding a niche. The obvious choice for me has been to select a number of topics I'm interested in and see if I can find a niche within any of those. Here's a few of them:

Health and fitness
Surfing
Martial Arts
DIY
Beer
Hypnosis
Magic
Learning/Training

"Health of fitness" was what I started with. Knowing that the exact keywords would show a lot of competition, I went straight for the keyword generation in Market Samurai to try give me ideas of other niche's within this. There's been such a boom in "health and fitness" awareness over the last 10 years that every avenue I seemed to try had stiff competition. I got as far down the road as keywords like "yoga for pregnant woman", but still could not find a viable niche.

I slowly learned that the topics that I had a thought would have stiff competition, did have stiff competition. Time to start thinking a little more creatively.

Although not really an interest of mine, I decided to start my niche searching again with "Maid training", just to see if I could find something with decent traffic and low competition. To my satisfaction, I actually did find something. Not brilliant, but a good start. Here's how I got there:

Within Market Samurai, I typed in "maid training" and hit "SEO Competition". Here were the results:
What immediately got my attention is that the top domains were not taken up by websites dedicated to "maid training" and the URLs that looked more specific to these keywords didn't have great SEO. The page ranks (PR) were all 2 or lower and the page backlinks "BLP" were also really low. The green colours here are a great sign. These keywords showed a bit of promise, but it was time to check out the traffic volumes.

I hit "Keyword Research" and added a few negative keywords like cheap, free, or anything obviously unrelated. I also removed misspelled keywords and anything that had a location in it like "uk". After going through the results I realised that I should also add in common synonyms for "maid", like "nanny" and "nannies". After a decent list of positive and negative keywords, it was time to head to "Keyword Analysis".

As many of the articles I've read before about Market Samurai have advised, I created a few filters... "SEO Traffic" to 100, "Phrase to Broad Match Ratio" to 30, and "SEO Competition" to 100000. It then took the software a few minutes to analyse the keywords.

The keyword "nanny resume" came out with 137 hits a day, less competition and much better "SEO value" than "maid training". "SEO value" is really an estimate of the possible revenue from a keyword everyday. It takes the average Adwords cost per click, and multiples it by the traffic. It's a very clever indicator in my opinion. 

It seemed that "nanny resume" could work, but I needed to check out the SEO competition in more detail, so I clicked the key icon next to the keyword to open a new tab. Here's what the SEO competition looked like for "nanny resume":
The competition looked even better! I found a keyword that I might be able to use. My concern though: Is 137 visits a day enough? I'm not sure, but now I know I can find decent keywords and have a good idea of how to get there. Time to dig a little deeper and find some more. Hopefully I can get a few to widen my options.




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