I've read some great articles on SEO and had formed some great ideas on how to get to the top ranked spot on Google. Unfortunately, I've had to take a few steps back and think about this a bit more.
Google's algorithms change. Many of the changes are trying to filter out those websites that are trying to beat the system (like Penguin 2.0 which came out on 22 May 2013), but these changes will have knock on effects. This really means that old SEO techniques may not work in my favour. I need to go back and make sure that the techniques I want to use are not outdated otherwise I could find myself struggling.
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