This will never be as simple as just choosing something you like and going for it. Unfortunately, a lot research is going to go into this. When choosing a niche, we need to know how we are likely to fair on Google. Fortunately there are tools out there that can help us with exactly that. These tools will allow us to test out a particular niche/keyword out.... "Keywords" is the big term here.
What we really want to know is whether the niche for our website has a chance to get onto Google's first page and whether we will get good targeted traffic if we are there.
An example? We are thinking about building a site for "cellphone repairs". We could use one of these tools online to work out how much competition there is for the top Google spot when someone types in "cellphone repairs" or something related to it like "cellphone fixing" or "mobile repairs". We also want to know how much traffic these keywords generate. Ideally we want low competition and high traffic.
There are plenty tools out there. "Google Keyword Tool" is one of them and is free to use. I just signed up for a 12 day free trial of "Market Samurai" which looks to be one of the best and easiest to use. You can purchase Market Samurai for $97 (even though they market it at $149). Honestly, I'm hoping the 12 day trial will be enough. Check out this short video on Market Samurai to get a better idea of what I'm talking about.
No comments:
Post a Comment