Google brought out a major algorithm change when Penguin 2.0 was released earlier this year (mentioned in an earlier post). The algorithms used in Penguin concentrate mainly on webspam and not content and I surely don't want any of my SEO techniques to be seen as spam.
What I've found is that "Authority" and "Anchor Text" are the key players here. Have a look at this article for some good information about these. What's interesting is that Google+ activity about a site is going to help it's rank more and more. Most people will think that the Google+ activity is not going to be seen by anyone, but I'll do it anyway... what ever is going to help my Google rank!
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