Tuesday, September 3, 2013

Authorship on your WordPress website

The latest craze in SEO today is all about building authority. Have a look at this article on building authority. One thing that this affects is what you include in your posts on your website.

Once you've verify your email address (which has the same domain as your website) with your Google+ account, then any post on your website that has your name in the byline will be associated with your Google+ account.

Let's break that down a little. First, what is a byline? Simply put, it's the author's name after a post. EG. "by Jevon Coffin-Grey". Secondly, why would you want to associate your Google+ account with your website? Well if you've read the article on building authority, you'll know that creating a social presence is important to your SEO. Your social presence needs to rank well too. So by marking your authorship on posts indicates to Google that you (or really your Google+ profile) is an authority in the niche... and hence your website will grow in authority.

When I posted to my WordPress website, I realised that there was no byline after my posts. Here's how I fixed that:
Firstly, I needed to go to Users->Your Profile in my WordPress admin area and enter my author details. Secondly, I went to Appearance->Editor, because some code was needed. The required was "content.php".(I'm using the WordPress Twenty Thirteen theme, so the file may be different for you)
Here's the code required:
<small><?php the_time('F jS, Y'); ?> by <?php the_author(); ?></small>
This code needs to go into the section of code which displays your post. Below this section will be the code for the comments. In my file, I needed to insert the code above this line:
</div><!-- .entry-content -->
For an example of how this works out, check out the website on Online Business Ideas.

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